Paston Sixth Form College

Marketing Collateral

Farrows won the pitch to work alongside Paston Sixth Form college to bring more excitement and consistency to their marketing. As the biggest piece of marketing collateral used by the college, the prospectus was first in line and set the tone for all that followed.
Our approach was to very much focus the look and feel to the target audience of 16-19 year olds looking to go to Paston. What makes the college particularly appealing is that it is not a school or a university, it is directly in the middle, so we wanted to ensure we created something that was more grown up and exciting then something you expect to receive from a school.
We used festivals as inspiration to create bold designs with fresh modern spreads that really set Paston out from the competition.