Royal Norfolk Agricultural Association

Branding

We were commissioned by the Royal Norfolk Agricultural Association to consult and reconfigure their full brand presence (including the sectors which sit under the RNAA umbrella). We undertook a strategic approach to the brand with consideration to the heritage and the recognisable nature of certain elements such as The Royal Norfolk Show.

The result was to bring the RNAA crest back to the forefront, which we redrew and built into guidelines. The brands within the association were rebranded using a modular system incorporating both elements which are consistent and those which can change. This provided flexibility, consistency and a means by which to expand and continuously freshen up the brand through the ‘window.’