Hugh J Boswell Digital Brand Strategy

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As a Chartered Insurance Broker, Hugh J Boswell prides itself on committing its customer’s interest to heart and driving innovation when it comes to protecting business needs in a rapidly evolving corporate landscape.

Outstanding customer care is a passion we both share and, at Farrows, we were excited to help Hugh J Boswell bring their core values and independent vision to the forefront of their marketing and brand strategy.

We performed a company-wide brand audit in order to reconnect with the brand values and deliver a strategic marketing plan. Our aim was to provide a strategy that sets Hugh J Boswell apart as an agile business, confronting competition with a bold and fresh look that further establishes them as major player in the business insurance market.

The key focus was reshaping their online presence into a cohesive digital resource that inspires both customers and the business with the Hugh J Boswell ethos.

We designed a clean and contemporary new look for the company website; drawing inspiration from the current brand colours to create a bold palette that breaks the mould and elevates the Hugh J Boswell brand from the often diluted and uninspiring look of other insurance websites.

Using the latest HTML5, CSS3 and JavaScript languages, we developed a striking and fully responsive website with an optimised display across desktop, tablet and mobile devices. Powered by an intuitive content management system, Hugh J Boswell are able to update their content as and when they need to, allowing them to respond quickly to news and developments in their market. The new website is fully W3C compliant and developed with rich Schema Data for enhanced snippets on search engine results pages.

All this adds up to a website which looks great, works intuitively, and is easy to discover for new potential clients.

See the new website at



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