Rostrons Brand

Branding

Rostrons is a Chartered Accountants with over 40 years’ experience. The company has an ambitious, energetic group of Directors. The previous branding did not reflect the business as it stands today.

Farrows won the pitch to work alongside Rostrons to initially define the key messages and unique selling  points. It was then our job to take the refined definitions of the brand and translate this into a brand that matched Rostrons’ ambition and vision for the future. We also created the strapline: Life Changing Chartered Accountants.

Our approach was to take influence from the Rostrons Board, who are the very essence of the brand: strong, ambitious, dynamic and made up entirely of women. The final concept is all of the above and gives Rostrons a completely unique look, much more in tune with modern consumers and businesses who look to them for advice.

Our branding was taken across all brand communications from signage to digital platforms and showcases Rostrons as not your average Chartered Accountants