Category Business
By Sarah On July 30th 2010

To promote the New Soham Decorating Centre, for fellow Royal Warrant holders Witham Oil & Paint, we created an eye-catching Mailer.

We initially carried out a site visit and extensive research into the Witham Group. We presented a number of creative concepts exploring different possibilities for functionality and usage. Taking into consideration the target audience, we wanted to engage with customers both old and new.

The final 'Paint Swatch' design echoed a 'paint chart' style. Illustrations were proposed and chosen over photography for this project, giving a unique approach for the product imagery.

We retained the Witham's existing branding with a strong colour palette and overall 'British' style. The mix of the metal screw finishing and white illustrations lend themselves perfectly to this contemporary yet traditional style. Both ourselves and the client were very happy with the finished result.