Produce World ahead of the field at BBC Good Food Show!
Category Business By Sarah
On January 19th 2012
Here at Farrows we love a challenge, so when one of Europes largest growers and suppliers of vegetables, Produce World, asked us to design an exhibition stand with a very tight time frame to turn it around, we stepped up! The stand was to be a part of Sainsburys Village at the BBC Good Food Show at the NEC Birmingham.
We handled the entire project from concept to installation. We undertook all design and artwork for the stand, as well as designing supporting leaflets and literature (including a 'Win A Toy John Deere Tractor' competition) and outsourcing and arranging product displays.
The concept for the stand was to clearly communicate Produce Worlds fully integrated service, from seed to plate. The stand was designed to be in 4 segments telling this story - starting with a field being ploughed, then onto a full field of crop, supermarket vegetable section and a home kitchen. These 4 segments were designed and printed for the back wall and then flowed down onto the flooring using printed carpet and vinyl. The kitchen featured a section of unit for practical storage and a work surface for preparation demonstrations. A table and chairs were set with lots of tasty samples and treats.
By the end of the 5 day show there were over 1400 entries for the competition to 'Win A Toy John Deere Tractor'!
It was a whirl wind 2 weeks and we were very pleased with the final out come as was Produce World who received many compliments on their stand. Thousands of people visited the stand during the show and they were delighted to leave with recipe cards to inspire them with new hints and tips on how to get the best out of their fresh veg.